The variety of slide types available in the Content Creator helps you build engaging, structured and effective learning experiences.
To aid you further in that, this article gathers all best practices and recommendations in one place - making it easier to maintain consistency and build high-quality modules from start to finish.
Introduction slide
The introduction slide sets the tone for your entire module. Make it informative, engaging, and clear.
Create an informative and exciting title
Be specific and meaningful.
Good example: “How to fight corruption in your everyday work”
Less effective: “Anti-corruption”
Capture and inform your users with a strong description
The description is your chance to pique the users and inform them about what they can expect from this module.
Help users plan their learning time by telling them how long the module will take.
*Set the time estimate in the Settings.
Create clear learning objectives
Create 1-2 learning objectives per 20-25 slides of content.
Learning objectives are concrete statements describing what the user is expected to learn. They can also help you create relevant content and follow up on the learning outcome: if a user responds correctly to the challenges in this module, then the learning goal has been achieved.
Quick tip💡How to write learning objectives
Learning objectives consist of an action and a topic. Action words could include: identify, describe, label, categorise, summarise.
A good example would be:
“You are able to identify what is legal and illegal when receiving gifts from a client.”
Headings and Paragraphs
Clear structure improves readability and keeps users focused.
How to create the best heading?
Keep it short and sweet for the best impact.
Stick to one font type and size for consistency.
How to create the best paragraph?
Write 50-60 words per slide to keep it user-focused.
Add line breaks to separate ideas.
Use colours or bold text to emphasise important ideas or words.
Images
Images should support learning - not distract from it.
Best practices
Use a high-resolution images that remain sharp on all screen sizes.
Consider mobile screens when choosing images with small details.
Introduce the image on the previous slide, or explain its purpose on the following slide.
Images can be used to...
Visualise what was presented.
Display images with many details (charts, graphs, models, frameworks, etc.).
Focus the attention on the message of the image: a place, an activity, a group of people, an object, a drawing, etc.
Why use an image slide?
Images help prevent cognitive overload, which can happen when users repeatedly need to process large amounts of text.
Some people learn better through non-verbal visuals (images) rather than verbal material (text). Balancing out text-heavy content with images can help you to accommodate different learning styles!
Videos
Videos can increase engagement and create variation.
Best practices:
Keep videos short - ideally under 2 minutes to hold the users’ attention.
Choose a high-quality video that focuses on the person or object that is most relevant for learning.
Avoid white backgrounds - choose depth and visual context.
Videos can be used to...
Show action steps, instructions or simulate “on the job” scenarios, e.g. “How to use the coffee machine”.
Teach presentation techniques, body language, and the do’s and don’ts.
Present branding videos, introductions, meeting your colleagues, office tours, etc.
Why use a video slide?
Including videos in your learning material, increases users’ engagement, creates variety and supports visual learners.
Videos give users the opportunity to pause or rewind, and easily revisit if needed.
Embed Slide
Best practices:
Use up-to-date, trustworthy links
Determine the aspect ratio of the iframe by using width and height attributes: e.g. width="1" and height="1" would result in a square iframe.
Default aspect ratio is set as 16:9.
Don’t use iframes excessively as they can slow down your module.
An iFrame is a component of an HTML element that allows you to embed documents, videos, and interactive media within a page. It can be e.g. to embed videos directly from a video-sharing service like Microsoft stream or display a website or video.
File Slide
Best practices:
Clearly explain how users are expected to use the slide and the file.
Make sure the users have the necessary tools to open or use the file (e.g a PDF reader).
Don’t upload files that are too large, so that the users have the space and time to download it.
This slide can be used to...
Upload documents that cannot be converted into learning materials.
Share manuals, presentations, worksheets, printouts which employees are expected to use or have at hand.
Sound Slide
This slide can be used to…
Teach communication best practices (e.g. customer service).
Present different communication techniques (e.g. sales).
Illustrate tone of voice, intonation, and the do’s and don’ts.
Why use a sound slide?
Sound can support text in the learning experience, just like images. Engaging multiple senses (eyes and ears) can help make learning stick better.
Some people are auditory learners - they learn best by hearing and listening.
SCORM
Best practices:
Make sure your file is optimised to be used on all devices
Inform the users about how to interact with the file and guide them if they need to perform certain interactions
For more detailed SCORM recommendations, see our dedicated SCORM best practices article.
Single Choice Slide
Best practices:
Keep questions clear and concise.
Use 3–5 plausible options.
Ask a question rather than writing a statement.
A good example would be:
“What is the capital of Denmark?”
Instead of: “The capital of Denmark is…”
This slide can be used to...
Select correct or incorrect statements, methods, ideas, etc.: “What should /shouldn’t you do in this situation?"
Relate questions to an image: “What is good/bad in this picture?”
Ask true or false questions.
Quick tip💡 Remember to add feedback
Did you know that the learning outcome is increased by 20% when using feedback? Feedback creates a sense of dialogue with the platform, making the experience more engaging.
Multiple Choice Slide
Best practices:
Keep your question clear and concise
Use 3-5 plausible options to help the user make a conscious choice of their answer(s)
Aim to ask a question rather than a statement. e.g. "What are our company values?" instead of "Our company values are..."
This slide can be used to...
Select the correct or incorrect statements.
Evaluate situations.
Relate the question to the image.
As with the Single choice slide: remember to add feedback! It can improve engagement and strengthen learning outcomes.
Written Answer Slide
Best practice: Ask clear and concise “What”, “Why”, “How” questions.
When a user submits an answer, the admin is required to approve or decline it (not in a survey).
Answers can be found on the admin dashboard under “Requires action”
This slide can be used to...
Ask case-specific answers to encourage users to practice what they learned by putting it into their own words.
Help users reflect on what they learned, e.g. "What are your key takeaways from this module?"
Writing answers is one of the most engaging ways to deepen understanding.
Match Category Slide
Best practices:
Tell the users what they are expected to do in a short and concise sentence.
Use 3-5 answers for each category to keep the user engaged.
Write short answers that fit in the content box.
This slide can be used to...
Distinguish what something is, and what it is not.
Categorise words, objects, actions, etc.
Determine correct vs. incorrect behaviour, e.g. good posture vs. poor posture.
Fill in the Blank Slide
Best practices:
Tell the users what they are expected to do in a short and concise sentence.
Keep the entire slide between 50-60 words.
Create plausible “false options” to encourage comprehensive reading and conscious choices.
This slide can be used to...
Create storytelling.
Reinforce the correct order and tasks of standard procedures.
Help users remember specific terms or words.
Hotspot Slide
Best practices:
Clearly inform the user what they need to do.
Remember to tell the user that they must find all correct hotspots to complete the module.
Use feedback to explain correct and incorrect selections.
This slide can be used to...
Identify specific items or actions in an image, e.g. "Look at the photo of a chemical laboratory below.
Highlight safety risks or incorrect behaviour.
Present interactive graphics.
A good example would be:
“Below is a graphic of our organisation’s core values. Click on each pillar to read more about each value.”
Sequence Slide
Best practices:
Clearly explain the task to the users.
Aim to use 5-6 answers per slide so the users can have a good overview of the options.
This slide can be used to...
Confirm that users are able to recreate a procedure or journey, e.g. “What to do in case of an emergency or work accident”.
Combine and build a story, e.g. “What you can expect your first day at work to look like”.
Build an important statement, e.g. your organisation’s vision.
Creating High-Quality Modules
High-quality modules don’t happen by accident - they are built with intention.
When building your module, aim for:
Create a clear structure from introduction to conclusion.
Use a variety of slide types to maintain engagement.
Keep text concise and purposeful.
Support key messages with relevant visuals.
Include meaningful interactions that reinforce learning.
The most effective modules balance clarity, variation, and interaction. When every slide has a purpose, learners stay focused - and learning becomes both engaging and impactful.